AI search · GEO · SEO

Be found where buyers now ask. AI, and Google.

Ridho is an AI Search Consultant helping startups and SMEs across Southeast Asia get found across ChatGPT, Perplexity, Gemini, Google AI Overviews and classic Google Search. He treats AI visibility and SEO as one modern search practice.

Based in  Jakarta · Singapore Working with  Startups & SMEs, SEA 15+ years  search & performance

Trusted with work for

Unilever
Danone
Kalbe
Ascott
DOKU
Why this, now

Your customers stopped only googling. They started asking.

ChatGPT, Perplexity, Gemini, and Google's AI Overviews already answer most early-stage research questions before a user ever clicks. If you're not visible in those answers, you're invisible to a growing share of demand, even if your Google rankings are fine.

60%
of Google searches now end with zero clicks
1B+
weekly ChatGPT users globally
faster adoption than mobile
0
of this is showing on most sites' dashboards
Who this is for

Startups and SMEs who want senior search work, not a big-agency retainer.

The enterprise logos above are work history, not a hint about price.

If you're a founder

You wear too many hats and need a senior outside brain to set direction. You converted on a no-pitch call once you saw this could move a real number.

If you lead marketing at an SME

You have budget and a team. You want a credible expert to point the team at the right work and upskill them along the way.

If you're past Series A

You want an embedded search function, either run by an experienced team or built and trained as your own.

How I work

A simple four-step process. No dashboards no one reads.

01

Discovery

Diagnose where you stand today across AI answer engines and classic search. Identify the gap that's costing you the most.

02

Roadmap

A prioritized AI search and SEO plan with the topics, technical fixes, and entity signals that matter for your market.

03

Execution or Enablement

We run it with you, embed in your team, or train your team to run it. Whichever route fits your stage.

04

Sustainable growth

Measure, refine, and compound, both for traditional rankings and for citations inside AI answer engines.

About

15 years in search. Now focused on the AI shift.

Ridho has spent 15 years inside search and performance, running campaigns for Unilever, Danone, Kalbe, Ascott, DOKU and others, and founded the search agency behind several of those programmes.

Today the work is focused: helping smaller teams be found in AI answer engines and classic search, without the overhead of a large agency. The conviction is simple. AI visibility and SEO are now one practice, and most companies are sleeping on the shift.

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