Three ways to work together.

Modern search is one practice. AI answer engines and classic Google rank the same entities and trust the same signals. How you engage is up to you: get direction, build the skill in-house, or have it executed.

Most picked Consultancy I need direction
Training My team needs the skill
In-house Agency I need it done
Best for
You have a team that can execute, but no senior brain to set direction or call the bets.
Your team has bandwidth and motivation, but doesn't yet know what good looks like in modern AI search and SEO.
You need senior people and execution muscle now, and you don't want to (or can't yet) recruit them yourselves.
What's delivered
A 4-week audit + roadmap, or an ongoing senior advisory retainer. Quarter-by-quarter strategy that your team executes.
Workshops, structured cohorts, or coaching retainers. After it ends, your team can run modern search without an agency.
Embed mode: a senior team operates inside your company. Build mode: we recruit, set up, and train your own search team.
Engagement shape
Fixed scope (audit + roadmap) or monthly retainer. No agency-of-record contract.
1–2 day workshop (focused topic), 8–12 week cohort (full curriculum), or monthly coaching for your marketing lead.
Embedded squad joins your stand-ups, your tools, your OKRs. Or a structured build engagement to stand up your team.
Your team commits
1–2 hours per week. Mostly the audit kickoff, a roadmap walkthrough, and monthly reviews.
4–8 hours per week during a cohort. Lighter for workshops and coaching.
Light. They're inside your cadence, accountable to your OKRs. You set direction, they ship.
Duration / cadence
4 weeks (audit) or quarter-by-quarter (retainer).
1–2 days, 8–12 weeks, or ongoing monthly.
Quarterly commitments (embed) or 6–9 months end to end (build mode).
What you walk away with
Your team knows what to do, in what order, with what evidence. The bigger judgement calls have a senior brain in the room.
Real, retained capability inside your company. The skill stays even after the engagement ends.
A working search function operating inside your company, scaled to your stage. No hiring cycle to absorb.
Investment
From IDR 15 million.
From IDR 10 million.
From IDR 30 million.
Don't pick if
Nobody on your team has the time or capability to execute the roadmap. A plan without owners is a document.
Your team has no spare bandwidth to absorb the training. Cohorts that compete with firefighting get cancelled by week three.
Your need is genuinely shallow. A single quarter of advisory and you'll be fine. Don't over-buy.
Proof
3.7× AI Overview keywords in 12 months — maternal nutrition brand
Built for marketers + content leads, not engineers
+86% organic clicks in 6 months — Indonesian family attraction
Read more
Read more
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Most picked

Consultancy

I need direction

Best for
You have a team that can execute, but no senior brain to set direction or call the bets.
What's delivered
A 4-week audit + roadmap, or an ongoing senior advisory retainer. Quarter-by-quarter strategy that your team executes.
Engagement shape
Fixed scope (audit + roadmap) or monthly retainer. No agency-of-record contract.
Your team commits
1–2 hours per week. Mostly the audit kickoff, a roadmap walkthrough, and monthly reviews.
Duration / cadence
4 weeks (audit) or quarter-by-quarter (retainer).
What you walk away with
Your team knows what to do, in what order, with what evidence. The bigger judgement calls have a senior brain in the room.
Investment
From IDR 15 million.
Don't pick if
Nobody on your team has the time or capability to execute the roadmap. A plan without owners is a document.
Proof
3.7× AI Overview keywords in 12 months — maternal nutrition brand
Read more

Training

My team needs the skill

Best for
Your team has bandwidth and motivation, but doesn't yet know what good looks like in modern AI search and SEO.
What's delivered
Workshops, structured cohorts, or coaching retainers. After it ends, your team can run modern search without an agency.
Engagement shape
1–2 day workshop (focused topic), 8–12 week cohort (full curriculum), or monthly coaching for your marketing lead.
Your team commits
4–8 hours per week during a cohort. Lighter for workshops and coaching.
Duration / cadence
1–2 days, 8–12 weeks, or ongoing monthly.
What you walk away with
Real, retained capability inside your company. The skill stays even after the engagement ends.
Investment
From IDR 10 million.
Don't pick if
Your team has no spare bandwidth to absorb the training. Cohorts that compete with firefighting get cancelled by week three.
Proof
Built for marketers + content leads, not engineers
Read more

In-house Agency

I need it done

Best for
You need senior people and execution muscle now, and you don't want to (or can't yet) recruit them yourselves.
What's delivered
Embed mode: a senior team operates inside your company. Build mode: we recruit, set up, and train your own search team.
Engagement shape
Embedded squad joins your stand-ups, your tools, your OKRs. Or a structured build engagement to stand up your team.
Your team commits
Light. They're inside your cadence, accountable to your OKRs. You set direction, they ship.
Duration / cadence
Quarterly commitments (embed) or 6–9 months end to end (build mode).
What you walk away with
A working search function operating inside your company, scaled to your stage. No hiring cycle to absorb.
Investment
From IDR 30 million.
Don't pick if
Your need is genuinely shallow. A single quarter of advisory and you'll be fine. Don't over-buy.
Proof
+86% organic clicks in 6 months — Indonesian family attraction
Read more
Quick objections

The questions buyers ask before booking.

If yours isn't here, the full FAQs live on each offering page. Better: book a call and ask directly.

Most picked Consultancy

Do I need a team to execute?
Yes. This is direction, not execution. If you don't have anyone to ship the work, In-house Agency fits better.
Do you work outside Indonesia?
Across Southeast Asia. Methodology is regional; keyword and entity work is local.
What if I want to keep going after the audit?
Most companies execute on their own. Some keep me in a quarterly advisory retainer where I'm in the weekly review.
Full FAQ on the consultancy page

Training

Can you train a non-technical team?
Yes. Built for marketers, founders, and content leads. The technical pieces come in only as needed.
Generic SEO or AI search?
Both. Half classic SEO done right, half the AI search shift. They're now one practice.
Is SEO Fighter Club part of this?
Cohort attendees get access to the SEO Fighter Club community for ongoing peer learning.
Full FAQ on the training page

In-house Agency

How is this different from a traditional agency?
Agencies are external by design. The in-house agency model embeds inside your company — same OKRs, same Slack, same cadence.
Embed or build mode — which fits me?
Embed if you want the work done now. Build if you eventually want your own team and need help recruiting and training them.
Who owns the playbooks afterwards?
You do, in both modes. Process docs, prompts, briefs, dashboards — all built inside your tools and stay with you.
Full FAQ on the in-house agency page