Field notes on modern search.
AI search, generative engine optimization, and SEO, treated as one practice. Written for marketing leads and founders who need to act on this, not study it.
Latest writing.
Core Web Vitals on mobile in SEA, what to fix first
Mobile internet in Jakarta averages 62.54 Mbps. Singapore hits 142 Mbps. Your desktop Lighthouse score means nothing if real users on 4G can't load your LCP image.
Read postGEO vs AEO vs SEO, which you actually need
Three acronyms describe the same work. Founders waste time debating labels while competitors build authority. Here is what matters and what does not.
Read postConsultancy, training, or in-house for AI search, which fits
The decision between hiring a consultant, training your team, or building in-house depends on three variables founders usually get wrong.
Read postWhy AI Cites You in One Answer and Forgets You in the Next
AI answers pull different sources each time, so one channel won't hold. How SMEs build presence across the three places a model actually looks.
Read postIs Relevance Engineering Just SEO With Better PR?
Relevance Engineering sounds like SEO with a fresh label and a PR budget. Here is where that read is right, where it breaks, and what actually changed.
Read postA 90-day content marketing operating cadence for Southeast Asian SMEs
The content calendar SME marketing teams actually use. A 90-day operating rhythm that fits a stretched founder or a two-person team.
Read postThe 2026 SEO Fighter Bootcamp Is Open for 25 Fighters
A live cohort for SEO practitioners moving into AI Search. Twelve applied modules, your own live domain to ship on, and a paid internship for top fighters.
Read postThe Server-Side Playbook for Indexation, Training and Retrieval Bots
Treat AI crawlers as one flow and you waste crawl budget and bandwidth. How to segment bots, cache with 304s, guard 103 Early Hints, and verify spoofers.
Read postAfter Ten Batches, Fighter Bootcamp Is Now a Free Self-Paced Course
I turned four years of live SEO Fighter Bootcamp into a free, self-paced course. 18 modules, 170 lessons, exams, and a certificate when you finish.
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