Field notes on modern search.
AI search, generative engine optimization, and SEO, treated as one practice. Written for marketing leads and founders who need to act on this, not study it.
Latest writing.
Schema validation errors, what breaks and what you can ignore
Most schema errors don't matter. Five do. Here's how to tell which is which and what breaks AI citation eligibility when you ship invalid markup.
Read postWhy your pages aren't indexed, a 5-step diagnosis
A five-step operational diagnosis for when Google knows your pages exist but refuses to index them. No guesswork, just Search Console and first principles.
Read postHow Much Does a GEO or AEO Agency Cost? (2026 Pricing Guide)
GEO and AEO agency pricing in 2026 runs about $1,000 to $25,000+ per month. See what each tier buys, how SEO bundling works, and real Rupiah rates.
Read postHow to get cited in ChatGPT, Perplexity, Gemini
The operational steps to make your content citable by AI answer engines. What to allow in robots.txt, how to structure pages, and what to measure.
Read postGEO agency vs independent consultant, which model fits your stage
Agencies bring continuity and breadth. Independents bring depth and direct access. Here is how to choose the engagement model that fits your budget and stage.
Read postEditorial calendar for a 2-person marketing team, what goes in
The calendar problem for small teams is not what tool to use. It is what to track, what to skip, and how to decide without adding three meetings a week.
Read postAI crawlers handle JavaScript and what to render server-side
GPTBot, ClaudeBot, and PerplexityBot don't execute JavaScript. Here is what that means for your site and which content needs server-side rendering.
Read postHow to Optimize Ecommerce Product Feeds for AI Search in 2026
AI assistants recommend products straight from your feed. See how ecommerce brands use Google's conversational attributes to win at AI Search in 2026.
Read postCore Web Vitals on mobile in SEA, what to fix first
Mobile internet in Jakarta averages 62.54 Mbps. Singapore hits 142 Mbps. Your desktop Lighthouse score means nothing if real users on 4G can't load your LCP image.
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