Field notes on modern search.
AI search, generative engine optimization, and SEO, treated as one practice. Written for marketing leads and founders who need to act on this, not study it.
Latest writing.
How to run a 20-query AI search audit when you're doing this for the first time
A single-session audit for founders who have never tested how AI engines answer questions about their category. Pick 20 queries, test them, score what you find.
Read postHow to audit your homepage for AI search in 15 minutes
Your homepage is the entity page AI engines read first. Here is the 15-minute audit I run before anything else.
Read postHow to audit the sources AI engines cite when they mention your brand
A practical checklist for evaluating whether the third-party pages ChatGPT, Perplexity, and Gemini cite about your brand help or harm your position.
Read postThe writer handoff, what to include and what kills momentum
The document you hand a writer decides draft quality. Here is what to include, what to cut, and the three fields that kill momentum every time.
Read postWhen to refresh content and when to leave it alone
The refresh decision is not about whether content is old. It is about whether the investment changes your position in search or AI answers.
Read postSchema validation errors, what breaks and what you can ignore
Most schema errors don't matter. Five do. Here's how to tell which is which and what breaks AI citation eligibility when you ship invalid markup.
Read postWhy your pages aren't indexed, a 5-step diagnosis
A five-step operational diagnosis for when Google knows your pages exist but refuses to index them. No guesswork, just Search Console and first principles.
Read postHow Much Does a GEO or AEO Agency Cost? (2026 Pricing Guide)
GEO and AEO agency pricing in 2026 runs about $1,000 to $25,000+ per month. See what each tier buys, how SEO bundling works, and real Rupiah rates.
Read postHow to get cited in ChatGPT, Perplexity, Gemini
The operational steps to make your content citable by AI answer engines. What to allow in robots.txt, how to structure pages, and what to measure.
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