Playbooks.
Playbooks are the operational how-to guides for specific tasks: minimum schema for AI citations, picking the 20 queries that decide your AI search strategy, running a small-team SEO crawl, writing a brief that gets cited. Written for one person with one afternoon, not a team with unlimited bandwidth. If you would rather know what to do than read about how to think about doing it, this is the category to start in.
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Everything tagged playbooks.
How to run a 20-query AI search audit when you're doing this for the first time
A single-session audit for founders who have never tested how AI engines answer questions about their category. Pick 20 queries, test them, score what you find.
Read postHow to audit your homepage for AI search in 15 minutes
Your homepage is the entity page AI engines read first. Here is the 15-minute audit I run before anything else.
Read postAI Search / GEO for SMEs in Southeast Asia, a field guide
A working playbook for SEA founders who need to be visible inside ChatGPT, Perplexity, Gemini, and AI Overviews, without hiring a big agency.
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