I help startups and SMEs get found in AI answer engines and Google. The work treats AI visibility and SEO as one modern search practice, because that's what it has become.
The 15-year version
I started inside the Unilever paid search desk in 2010 with a spreadsheet and a hunch. Most of the spreadsheet was wrong; the hunch was right. A decade and four enterprise rebuilds later, after campaigns for Danone, Kalbe, Ascott, DOKU, I founded a search agency, scaled it, and learned what works at every stage from Series A through global enterprise.
Why the AI search shift, why now
The category I've spent my career in is changing under us. ChatGPT, Perplexity, Gemini, and Google's AI Overviews already answer the early-stage research questions your buyers used to type into Google. If a company doesn't show up inside those answers, classic SEO traffic stops being enough, even when the rankings look fine.
The companies sleeping on this aren't enterprise. They're the ones with the most to lose: startups and SMEs whose buyers research with AI first. That's where the work is now.
What I do, and who I do it for
Three ways to work with me: consultancy for direction, training to build the skill in-house, and in-house agency for embedded execution. The client list is mostly startups and SMEs across Southeast Asia. The enterprise logos above are work history, not a hint about price.
Credentials & speaking
- 15+ years in search and performance marketing
- Enterprise campaigns for Unilever, Danone, Kalbe, Ascott, DOKU and others
- Founder of search.agency
- Frequent speaker on AI search, generative engine optimization, and modern SEO
- Run the SEO Fighter Club community for SEA practitioners
Where else to find me
- LinkedIn, most updates land here first
- X (Twitter), shorter takes
- Instagram, behind-the-scenes
- YouTube, talks and explainers
- Medium, longer writing
- DailySEO ID, Indonesian SEO bylines
- Crunchbase, venture profile
- search.agency, the agency