I help startups and SMEs get found in AI answer engines and Google. The work treats AI visibility and SEO as one modern search practice, because that's what it has become.
The 15-year version
My path into search started in travel and ad-tech, running SEM and display for companies like HolidayIQ and Wego, then leading regional business development across Indonesia, Malaysia, Vietnam, and the Philippines at Vizury. That stretch taught me performance marketing at the scale of a whole region, not a single market.
In 2009 I founded InboundID, one of Indonesia's first inbound marketing agencies, and ran it as CEO for a decade. Most of my enterprise work happened there, for clients including Unilever, Indosat, Telkomsel, and Garuda Indonesia. After InboundID I took the APAC Head of Search and Innovation seat at Green Park Content, owning search strategy across its regional enterprise portfolio. In 2021 I founded Search Agency, where I am Founder and CEO, and built the GEO and AEO method the team runs today.
Alongside the agency I build two products. StoryMint is an AI-search content platform built around audience personas. It checks whether ChatGPT, Claude, Perplexity, and Gemini actually recommend a brand, researches the prompts real buyers ask and the content gaps behind them, studies competitors, and helps teams write content in their own voice that earns those citations. searchbro is a living index of Indonesia's SEO specialists, mapping the technical specialists, content leads, and analysts behind the country's organic growth.
Why the AI search shift, why now
The category I've spent my career in is changing under everyone's feet. ChatGPT, Perplexity, Gemini, and Google's AI Overviews already answer the early-stage research questions your buyers used to type into Google. If a company doesn't show up inside those answers, classic SEO traffic stops being enough, even when the rankings look fine.
The companies sleeping on this aren't enterprise. They're the ones with the most to lose: startups and SMEs whose buyers research with AI first. That's where the work is now.
What I do, and who I do it for
Three ways to work with me: consultancy for direction, training to build the skill in-house, and in-house agency for embedded execution. The client list is mostly startups and SMEs across Southeast Asia. The enterprise logos above are work history, not a hint about price.
Credentials & speaking
- 15+ years in search and performance marketing across Southeast Asia
- Founder and CEO of Search Agency
- Founder of InboundID (2009), one of Indonesia's first inbound marketing agencies
- Former APAC Head of Search and Innovation at Green Park Content
- Client work for brands including Unilever, Indosat, Telkomsel, and Garuda Indonesia
- Building StoryMint, an AI-search content platform, and searchbro, a living index of Indonesia's SEO specialists
- Frequent speaker on AI search, generative engine optimization, and modern SEO
- Run the SEO Fighter Club community for SEA practitioners
Where else to find me
- LinkedIn, most updates land here first
- X (Twitter), shorter takes
- Instagram, behind-the-scenes
- YouTube, talks and explainers
- Medium, longer writing
- DailySEO ID, Indonesian SEO bylines
- Crunchbase, venture profile
- search.agency, the agency
Mentoring
I also take free mentorship sessions on ADPList. If you want to talk through search, AI visibility, or building a career in this field, book a slot.
