Build an in-house team that runs modern search confidently.
For companies that want the skill in-house, not on a retainer. Workshops, structured cohorts, and ongoing coaching that leave your team able to do the work without depending on an agency.
Pick the shape that matches how your team learns.
Workshops
1–2 day intensives on a focused topic: AI search fundamentals, SEO audits, content strategy for AI answer engines. Best for getting a team aligned fast.
Cohort programme
8–12 weeks of structured learning with weekly sessions, real work on your own site, and peer review. The graduates run search on their own afterwards.
Ongoing coaching
A monthly cadence for your marketing lead or in-house team. Reviews, escalations, and judgment calls so the discipline sticks.
Common questions.
What formats are available?
Single workshops (1–2 days, for a focused topic), structured cohorts (typically 8–12 weeks, with weekly sessions and homework), and ongoing coaching retainers for marketing leads.
What will the team walk away able to do?
Run an AI search and SEO audit, plan a topic strategy that wins in AI answer engines, write briefs that produce rankable content, and measure progress against the right metrics.
Is this generic SEO training, or specific to AI search?
Both, because they're now the same practice. Half the curriculum is classic SEO done right; half is the AI search shift (GEO, entity work, citation strategy).
Can you train a non-technical team?
Yes. The curriculum is built for marketers, founders, and content leads, not engineers. We bring in the technical pieces as needed and keep the rest practical.
Is SEO Fighter Club part of this?
SEO Fighter Club is the community side: a peer network for graduates and ongoing learners. Cohort attendees get access.