Field notes on modern search.
Page 2 of 3. 25 posts total. Browse the full archive or jump straight to a category.
Older writing.
I let a Claude agent run rpsg.co.id. Here's the setup.
How I handed my 6-month organic search plan to a Claude agent. The architecture, the autopilot crons, the 4-layer fact-check, what I still own.
Read postAI Search / GEO for SMEs in Southeast Asia, a field guide
A working playbook for SEA founders and marketing leads who need to be visible inside ChatGPT, Perplexity, Gemini, and AI Overviews, without hiring a big agency.
Read postGoogle just told you to ignore most GEO advice. Here's what matters.
On May 15, Google published its first AI search guide. It says AEO and GEO are still SEO, and you can skip llms.txt, chunking, and special schema.
Read postHow to tell if your content is ready to be cited by AI engines
A six-point pre-publish checklist I use before every piece goes live. If it fails three or more, don't ship it yet.
Read postSmall-team SEO crawl checklist, what to crawl and what to ignore
Most crawl advice is written for enterprise teams. Here's the version for startups with one marketer running Screaming Frog once a quarter.
Read postFree AI search playbook webinar on June 9, the full operating system with no upsell
90 minutes covering the AI search playbook I use with clients across SEA. Five tiers from why this matters through to a live workspace tour. Free attendance, full templates included.
Read postBuilding topic clusters when you only have one writer
Most topic cluster advice assumes a content team. Here's how to build a focused, citation-friendly structure when you have one writer and three months.
Read postHow to pick the 20 queries that decide your AI search strategy
Most startups track too many queries or the wrong ones. Here's how to identify the 20 that actually determine whether you get cited in AI answers.
Read postThe minimum schema setup for a startup that wants AI citations
Most schema advice is over-engineered. Here are the three types that actually move the needle for AI visibility, what to skip, and how to implement in under two hours.
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