Field notes on modern search.
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Older writing.
A 90-day content marketing operating cadence for Southeast Asian SMEs
The content calendar SME marketing teams actually use. A 90-day operating rhythm that fits a stretched founder or a two-person team.
Read postThe 2026 SEO Fighter Bootcamp Is Open for 25 Fighters
A live cohort for SEO practitioners moving into AI Search. Twelve applied modules, your own live domain to ship on, and a paid internship for top fighters.
Read postThe Server-Side Playbook for Indexation, Training and Retrieval Bots
Treat AI crawlers as one flow and you waste crawl budget and bandwidth. How to segment bots, cache with 304s, guard 103 Early Hints, and verify spoofers.
Read postAfter Ten Batches, Fighter Bootcamp Is Now a Free Self-Paced Course
I turned four years of live SEO Fighter Bootcamp into a free, self-paced course. 18 modules, 170 lessons, exams, and a certificate when you finish.
Read postReading AI citations, what the source list actually tells you
ChatGPT and Perplexity show you their sources. Here is what those citation patterns reveal about your content, and what they hide.
Read postIntroducing SearchBro, a Living Index of Indonesia's SEO Specialists
SearchBro is a curated, community-owned directory of the people behind Indonesia's organic growth. Why I built it and how to get listed.
Read postA Free Four-Night AI Search Bootcamp on Getting Cited by ChatGPT, Gemini and Perplexity
A free four-night live bootcamp on AI Search. Learn the system for getting brands named inside ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Read postTechnical SEO for Southeast Asian SMEs, what matters at 50 to 250 people
Technical SEO advice written for enterprise budgets doesn't work in Jakarta or Manila. Here's what actually moves the needle for a lean SEA team.
Read postWhat Cloudflare Pay Per Crawl Means for Whether AI Engines Can Read You
Cloudflare now blocks AI crawlers by default and is adding a paid-access tier. A setting you never touched could be why you are absent from ChatGPT.
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