Field notes on modern search.
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Older writing.
Free AI search playbook webinar on June 9, the full operating system with no upsell
90 minutes covering the AI search playbook I use with clients across SEA. Five tiers from why this matters through to a live workspace tour. Free attendance, full templates included.
Read postBuilding topic clusters when you only have one writer
Most topic cluster advice assumes a content team. Here's how to build a focused, citation-friendly structure when you have one writer and three months.
Read postHow to pick the 20 queries that decide your AI search strategy
Most startups track too many queries or the wrong ones. Here's how to identify the 20 that actually determine whether you get cited in AI answers.
Read postThe minimum schema setup for a startup that wants AI citations
Most schema advice is over-engineered. Here are the three types that actually move the needle for AI visibility, what to skip, and how to implement in under two hours.
Read postHow to write a content brief that gets cited in AI answers
Most content briefs optimise for rankings. The ones that get cited in AI answers optimise for extraction. Here's the operational difference.
Read postWhat an AI Search audit actually looks like for a Series A
A four-week AI search diagnostic, the artefacts each week produces, and the decisions that come out the other side. Written for Series A founders.
Read postTrain your team or hire an agency? A founder's decision framework
Capability versus capacity, the two questions that tell you whether to invest in training, advisory, or an embedded team. Founders confuse the two.
Read postThe first 90 days of AI search for a stretched-thin founder
30 days to measure, 30 to fix the structure, 30 to make yourself quotable. A prescriptive plan that fits inside what one person can do per quarter.
Read postWhy AI search matters now, and what most companies are missing
Your customers stopped only googling. They started asking. Here's what changes for SEO and what to do about it before the gap widens.
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