Field notes on modern search.
Page 6 of 6. 50 posts total. Browse the full archive or jump straight to a category.
Older writing.
Train your team or hire an agency? A founder's decision framework
Capability versus capacity, the two questions that tell you whether to invest in training, advisory, or an embedded team. Founders confuse the two.
Read postThe first 90 days of AI search for a stretched-thin founder
30 days to measure, 30 to fix the structure, 30 to make yourself quotable. A prescriptive plan that fits inside what one person can do per quarter.
Read postWhy AI search matters now, and what most companies are missing
Your customers stopped only googling. They started asking. Here's what changes for SEO and what to do about it before the gap widens.
Read postThree AI search mistakes I see at almost every SME I audit
Burying the answer, inconsistent entity signals, optimising for keywords AI engines don't search. Fix these three and you'll move further, faster.
Read postSEO and AEO are now one practice. Stop treating them as two
Answer Engine Optimization isn't a separate discipline. It's what good SEO looks like in 2026. Here's the operating model.
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