Technical SEO.
Field notes on technical seo, written for startups and SMEs across Southeast Asia.
7 posts
Everything tagged technical seo.
Why your pages aren't indexed, a 5-step diagnosis
A five-step operational diagnosis for when Google knows your pages exist but refuses to index them. No guesswork, just Search Console and first principles.
Read postAI crawlers handle JavaScript and what to render server-side
GPTBot, ClaudeBot, and PerplexityBot don't execute JavaScript. Here is what that means for your site and which content needs server-side rendering.
Read postCore Web Vitals on mobile in SEA, what to fix first
Mobile internet in Jakarta averages 62.54 Mbps. Singapore hits 142 Mbps. Your desktop Lighthouse score means nothing if real users on 4G can't load your LCP image.
Read postThe Server-Side Playbook for Indexation, Training and Retrieval Bots
Treat AI crawlers as one flow and you waste crawl budget and bandwidth. How to segment bots, cache with 304s, guard 103 Early Hints, and verify spoofers.
Read postTechnical SEO for Southeast Asian SMEs, what matters at 50 to 250 people
Technical SEO advice written for enterprise budgets doesn't work in Jakarta or Manila. Here's what actually moves the needle for a lean SEA team.
Read postA Python Script That Finds Pages Googlebot Crawls but Won't Keep
A walkthrough of a log-analysis script that verifies real Googlebot hits, scores crawl frequency, and flags URLs missing from the index.
Read postWhen Googlebot Keeps Crawling Pages It Refuses to Index
Why crawled pages drop out of Google's index, how to find ghost crawls in your server logs, and when to prune, noindex, or consolidate programmatic pages.
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