Content Marketing.
Field notes on content marketing, written for startups and SMEs across Southeast Asia.
5 posts
Everything tagged content marketing.
The writer handoff, what to include and what kills momentum
The document you hand a writer decides draft quality. Here is what to include, what to cut, and the three fields that kill momentum every time.
Read postWhen to refresh content and when to leave it alone
The refresh decision is not about whether content is old. It is about whether the investment changes your position in search or AI answers.
Read postEditorial calendar for a 2-person marketing team, what goes in
The calendar problem for small teams is not what tool to use. It is what to track, what to skip, and how to decide without adding three meetings a week.
Read postA 90-day content marketing operating cadence for Southeast Asian SMEs
The content calendar SME marketing teams actually use. A 90-day operating rhythm that fits a stretched founder or a two-person team.
Read postStitching Your Brand Entity Back Together After a Rebrand
Rebrands and mergers split your knowledge graph entity in two. How to reconcile the fragments with @id, sameAs, Wikidata, and a sequenced cleanup.
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