Strategy.
Strategy posts cover the operating decisions that shape a search practice: when to consult versus train versus embed, how to choose the queries you compete for, what to measure, and what to deliberately ignore. These are the frameworks I use in client engagements, written for founders and marketing leads who own organic visibility but don't have unlimited bandwidth. If you're earlier in the journey, the consultancy versus training versus in-house decision posts are usually the most useful starting point.
7 posts
Everything tagged strategy.
How Much Does a GEO or AEO Agency Cost? (2026 Pricing Guide)
GEO and AEO agency pricing in 2026 runs about $1,000 to $25,000+ per month. See what each tier buys, how SEO bundling works, and real Rupiah rates.
Read postGEO vs AEO vs SEO, which you actually need
Three acronyms describe the same work. Founders waste time debating labels while competitors build authority. Here is what matters and what does not.
Read postConsultancy, training, or in-house for AI search, which fits
The decision between hiring a consultant, training your team, or building in-house depends on three variables founders usually get wrong.
Read postWhy AI Cites You in One Answer and Forgets You in the Next
AI answers pull different sources each time, so one channel won't hold. How SMEs build presence across the three places a model actually looks.
Read postI let a Claude agent run rpsg.co.id. Here's the setup.
How I handed my 6-month organic search plan to a Claude agent. The architecture, the autopilot crons, the 4-layer fact-check, what I still own.
Read postTrain your team or hire an agency? A founder's decision framework
Capability versus capacity, the two questions that tell you whether to invest in training, advisory, or an embedded team. Founders confuse the two.
Read postSEO and AEO are now one practice. Stop treating them as two
Answer Engine Optimization isn't a separate discipline. It's what good SEO looks like in 2026. Here's the operating model.
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