Strategy.
Strategy posts cover the operating decisions that shape a search practice: when to consult versus train versus embed, how to choose the queries you compete for, what to measure, and what to deliberately ignore. These are the frameworks I use in client engagements, written for founders and marketing leads who own organic visibility but don't have unlimited bandwidth. If you're earlier in the journey, the consultancy versus training versus in-house decision posts are usually the most useful starting point.
4 posts
Everything tagged strategy.
Why AI Cites You in One Answer and Forgets You in the Next
AI answers pull different sources each time, so one channel won't hold. How SMEs build presence across the three places a model actually looks.
Read postI let a Claude agent run rpsg.co.id. Here's the setup.
How I handed my 6-month organic search plan to a Claude agent. The architecture, the autopilot crons, the 4-layer fact-check, what I still own.
Read postTrain your team or hire an agency? A founder's decision framework
Capability versus capacity, the two questions that tell you whether to invest in training, advisory, or an embedded team. Founders confuse the two.
Read postSEO and AEO are now one practice. Stop treating them as two
Answer Engine Optimization isn't a separate discipline. It's what good SEO looks like in 2026. Here's the operating model.
Read post