AI Search.
AI search posts cover how AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews) decide what to cite, how to make your pages quotable, and where Southeast Asian behaviour diverges from US-focused playbooks. The work below treats AI visibility and classic SEO as one practice. The fundamentals: direct answers in the first 100 words, Person and Organization schema, citation tracking, and topic clusters built around the entities you want to be associated with. If you're new to this category, start with the foundational pieces, then work outward to the specific tactics.
18 posts
Everything tagged ai search.
I audited rpsg.co.id against my own agent-ready framework
I ran my own site through last week's framework. Five legibility surfaces shipped, five action surfaces deliberately skipped. Here is the table and the reasoning.
Read postCosine Similarity Decides Whether Your Page Gets Cited
How LLM search engines use embeddings and cosine similarity to choose which pages they cite, and three writing changes that raise your retrieval odds.
Read postThe agent-ready web, what it actually means to build for machines
Most sites are missing the files that would let AI agents read, navigate, and transact with them. Here's what the agent-ready surfaces actually do.
Read postYour robots.txt and sitemap decisions, laid out for AI search
Open your robots.txt right now. Does it block GPTBot? Allow PerplexityBot? You need clear answers for both files before AI engines crawl you this week.
Read postHow to Measure Whether Your Content Influences Buyers in AI Search
Here is a four-layer scorecard, with 12 signals, for measuring whether your content moves buying decisions inside AI answers.
Read postThe Accessibility Tree and What It Really Means for SEO
Why the accessibility tree doesn't feed Google rankings directly, but the same semantic HTML it depends on is what AI engines need to chunk and cite your pages.
Read postGoogle just told you to ignore most GEO advice. Here's what matters.
On May 15, Google published its first AI search guide. It says AEO and GEO are still SEO, and you can skip llms.txt, chunking, and special schema.
Read postHow to tell if your content is ready to be cited by AI engines
A six-point pre-publish checklist I use before every piece goes live. If it fails three or more, don't ship it yet.
Read postSmall-team SEO crawl checklist, what to crawl and what to ignore
Most crawl advice is written for enterprise teams. Here's the version for startups with one marketer running Screaming Frog once a quarter.
Read postFree AI search playbook webinar on June 9, the full operating system with no upsell
90 minutes covering the AI search playbook I use with clients across SEA. Five tiers from why this matters through to a live workspace tour. Free attendance, full templates included.
Read postBuilding topic clusters when you only have one writer
Most topic cluster advice assumes a content team. Here's how to build a focused, citation-friendly structure when you have one writer and three months.
Read postHow to pick the 20 queries that decide your AI search strategy
Most startups track too many queries or the wrong ones. Here's how to identify the 20 that actually determine whether you get cited in AI answers.
Read postThe minimum schema setup for a startup that wants AI citations
Most schema advice is over-engineered. Here are the three types that actually move the needle for AI visibility, what to skip, and how to implement in under two hours.
Read postHow to write a content brief that gets cited in AI answers
Most briefs optimize for rankings. The ones that get cited optimize for extraction. Here's the operational difference.
Read postWhat an AI Search audit actually looks like for a Series A
A four-week diagnostic, the artefacts each week produces, and the decisions that come out the other side. Written for founders who want to know exactly what they're buying.
Read postThe first 90 days of AI search for a stretched-thin founder
30 days to measure, 30 to fix the structure, 30 to make yourself quotable. A prescriptive plan that fits inside what one person can do per quarter.
Read postWhy AI search matters now, and what most companies are missing
Your customers stopped only googling. They started asking. Here's what changes for SEO and what to do about it before the gap widens.
Read postThree AI search mistakes I see at almost every SME I audit
Burying the answer, inconsistent entity signals, optimising for keywords AI engines don't actually search. Fix these three and you'll move further than 90% of teams who buy a six-month transformation.
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