Ridho Putradi S'Gara.
AI Search Consultant
15 years in search and performance. Helping startups and SMEs across SEA get found in AI answer engines and Google.
All posts.
How to write a content brief that gets cited in AI answers
Most briefs optimize for rankings. The ones that get cited optimize for extraction. Here's the operational difference.
Read postWhat an AI Search audit actually looks like for a Series A
A four-week diagnostic, the artefacts each week produces, and the decisions that come out the other side. Written for founders who want to know exactly what they're buying.
Read postTrain your team or hire an agency? A founder's decision framework
Capability vs capacity, the two questions that tell you whether to invest in training, advisory, or an embedded team. Founders confuse the two and pay for the wrong fix.
Read postThe first 90 days of AI search for a stretched-thin founder
30 days to measure, 30 to fix the structure, 30 to make yourself quotable. A prescriptive plan that fits inside what one person can do per quarter.
Read postWhy AI search matters now, and what most companies are missing
Your customers stopped only googling. They started asking. Here's what changes for SEO and what to do about it before the gap widens.
Read postThree AI search mistakes I see at almost every SME I audit
Burying the answer, inconsistent entity signals, optimising for keywords AI engines don't actually search. Fix these three and you'll move further than 90% of teams who buy a six-month transformation.
Read postSEO and AEO are now one practice. Stop treating them as two
Answer Engine Optimization isn't a separate discipline. It's what good SEO looks like in 2026. Here's the operating model.
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