Ridho Putradi S'Gara.
AI Search Consultant
15 years in search and performance. Helping startups and SMEs across SEA get found in AI answer engines and Google.
All posts.
Why AI Cites You in One Answer and Forgets You in the Next
AI answers pull different sources each time, so one channel won't hold. How SMEs build presence across the three places a model actually looks.
Read postIs Relevance Engineering Just SEO With Better PR?
Relevance Engineering sounds like SEO with a fresh label and a PR budget. Here is where that read is right, where it breaks, and what actually changed.
Read postA 90-day content marketing operating cadence for Southeast Asian SMEs
The content calendar SME marketing teams actually use. A 90-day operating rhythm that fits a stretched founder or a two-person team.
Read postThe 2026 SEO Fighter Bootcamp Is Open for 25 Fighters
A live cohort for SEO practitioners moving into AI Search. Twelve applied modules, your own live domain to ship on, and a paid internship for top fighters.
Read postThe Server-Side Playbook for Indexation, Training and Retrieval Bots
Treat AI crawlers as one flow and you waste crawl budget and bandwidth. How to segment bots, cache with 304s, guard 103 Early Hints, and verify spoofers.
Read postAfter Ten Batches, Fighter Bootcamp Is Now a Free Self-Paced Course
I turned four years of live SEO Fighter Bootcamp into a free, self-paced course. 18 modules, 170 lessons, exams, and a certificate when you finish.
Read postReading AI citations, what the source list actually tells you
ChatGPT and Perplexity show you their sources. Here is what those citation patterns reveal about your content, and what they hide.
Read postIntroducing SearchBro, a Living Index of Indonesia's SEO Specialists
SearchBro is a curated, community-owned directory of the people behind Indonesia's organic growth. Why I built it and how to get listed.
Read postA Free Four-Night AI Search Bootcamp on Getting Cited by ChatGPT, Gemini and Perplexity
A free four-night live bootcamp on AI Search. Learn the system for getting brands named inside ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Read postTechnical SEO for Southeast Asian SMEs, what matters at 50 to 250 people
Technical SEO advice written for enterprise budgets doesn't work in Jakarta or Manila. Here's what actually moves the needle for a lean SEA team.
Read postWhat Cloudflare Pay Per Crawl Means for Whether AI Engines Can Read You
Cloudflare now blocks AI crawlers by default and is adding a paid-access tier. A setting you never touched could be why you are absent from ChatGPT.
Read postWhat Token Budgets Mean for the HTML AI Crawlers Read
AI search crawlers read your HTML inside a token limit. Bloated markup burns that budget before they reach your content. Here is what to trim.
Read postI audited rpsg.co.id against my own agent-ready framework
I ran my own site through last week's agent-ready framework. Five legibility surfaces shipped, five action surfaces deliberately skipped, with the table.
Read postA Python Script That Finds Pages Googlebot Crawls but Won't Keep
A walkthrough of a log-analysis script that verifies real Googlebot hits, scores crawl frequency, and flags URLs missing from the index.
Read postStitching Your Brand Entity Back Together After a Rebrand
Rebrands and mergers split your knowledge graph entity in two. How to reconcile the fragments with @id, sameAs, Wikidata, and a sequenced cleanup.
Read postWhen Googlebot Keeps Crawling Pages It Refuses to Index
Why crawled pages drop out of Google's index, how to find ghost crawls in your server logs, and when to prune, noindex, or consolidate programmatic pages.
Read postCosine Similarity Decides Whether Your Page Gets Cited
How LLM search engines use embeddings and cosine similarity to choose which pages they cite, and three writing changes that raise your retrieval odds.
Read postThe agent-ready web, what it actually means to build for machines
Most sites are missing the files that would let AI agents read, navigate, and transact with them. Here's what the agent-ready surfaces actually do.
Read postYour robots.txt and sitemap decisions, laid out for AI search
Open your robots.txt right now. Does it block GPTBot? Allow PerplexityBot? You need clear answers for both files before AI engines crawl you this week.
Read postHow to Measure Whether Your Content Influences Buyers in AI Search
Here is a four-layer scorecard, with 12 signals, for measuring whether your content moves buying decisions inside AI answers.
Read postThe Accessibility Tree and What It Really Means for SEO
The accessibility tree doesn't feed Google rankings directly, but the semantic HTML it depends on is what AI engines need to chunk and cite you.
Read postI let a Claude agent run rpsg.co.id. Here's the setup.
How I handed my 6-month organic search plan to a Claude agent. The architecture, the autopilot crons, the 4-layer fact-check, what I still own.
Read postAI Search / GEO for SMEs in Southeast Asia, a field guide
A working playbook for SEA founders who need to be visible inside ChatGPT, Perplexity, Gemini, and AI Overviews, without hiring a big agency.
Read postGoogle just told you to ignore most GEO advice. Here's what matters.
On May 15, Google published its first AI search guide. It says AEO and GEO are still SEO, and you can skip llms.txt, chunking, and special schema.
Read postHow to tell if your content is ready to be cited by AI engines
A six-point pre-publish checklist I run before every piece of content goes live. If it fails three or more, don't ship it yet, fix it first.
Read postSmall-team SEO crawl checklist, what to crawl and what to ignore
Most crawl advice is written for enterprise teams. Here's the version for startups with one marketer running Screaming Frog once a quarter.
Read postFree AI search playbook webinar on June 9, the full operating system with no upsell
90 minutes covering the AI search playbook I use with clients across SEA. Five tiers from why this matters through to a live workspace tour. Free attendance, full templates included.
Read postBuilding topic clusters when you only have one writer
Most topic cluster advice assumes a content team. Here's how to build a focused, citation-friendly structure when you have one writer and three months.
Read postHow to pick the 20 queries that decide your AI search strategy
Most startups track too many queries or the wrong ones. Here's how to identify the 20 that actually determine whether you get cited in AI answers.
Read postThe minimum schema setup for a startup that wants AI citations
Most schema advice is over-engineered. Here are the three types that actually move the needle for AI visibility, what to skip, and how to implement in under two hours.
Read postHow to write a content brief that gets cited in AI answers
Most content briefs optimise for rankings. The ones that get cited in AI answers optimise for extraction. Here's the operational difference.
Read postWhat an AI Search audit actually looks like for a Series A
A four-week AI search diagnostic, the artefacts each week produces, and the decisions that come out the other side. Written for Series A founders.
Read postTrain your team or hire an agency? A founder's decision framework
Capability versus capacity, the two questions that tell you whether to invest in training, advisory, or an embedded team. Founders confuse the two.
Read postThe first 90 days of AI search for a stretched-thin founder
30 days to measure, 30 to fix the structure, 30 to make yourself quotable. A prescriptive plan that fits inside what one person can do per quarter.
Read postWhy AI search matters now, and what most companies are missing
Your customers stopped only googling. They started asking. Here's what changes for SEO and what to do about it before the gap widens.
Read postThree AI search mistakes I see at almost every SME I audit
Burying the answer, inconsistent entity signals, optimising for keywords AI engines don't search. Fix these three and you'll move further, faster.
Read postSEO and AEO are now one practice. Stop treating them as two
Answer Engine Optimization isn't a separate discipline. It's what good SEO looks like in 2026. Here's the operating model.
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